United Holdings Sponsors ZRIC, the Horseracing Team of His Highness Sheikh Rashid bin Mohammed Al Maktoum
Publish Date: 08 Nov 2007
The sponsorship is part of our commitment to keep our heritage alive, says Abbas Kiani CEO of United Holdings.
United Holdings, a private multi-disciplinary holding investment firm, today announced its sponsorship of the world-famous Zabeel Racing International Corporation (ZRIC), the horseracing team of His Highness Sheikh Rashid bin Mohammed Al Maktoum. Zabeel Racing International Team is one of the leading international horseracing operations and has enjoyed huge success around the world.
“We are thrilled and honored to be the sponsors for the prestigious Zabeel International Racing Team. Horses have always been an essential part of Arabian life and culture, and this sponsorship is part of our commitment to keep our heritage alive,” said Abbas Kiani, CEO of United Holdings. “It also presents a great opportunity for us to build brand awareness worldwide and to share and support our customers’ interests and passions in this purely Arabian sport.”
As a part of a strategy aimed at inspiring the life of the UAE’s youth through sporting activities, especially those that promote the country’s rich heritage, United Holdings’ sponsorship of Zabeel Racing International Team is the first in a series of planned sponsorship activities, which will be announced at a later stage. The company is determined to pursue and promote sports activities as a positive lifestyle choice for the youth.
“United Holdings’ strategy is to work in ways that will benefit our youth and our country’s future, and we believe that sports instill the necessary positive elements required to develop strong leadership skills and a competitive spirit,” continued Kiani. “So in teaming up with Zabeel International Racing Corporation, we have combined the prestige of one of the most famous international racing stables with our strong commitment towards the youth in the UAE, which we hope will create the required momentum to achieve our goals.”
United Holdings will have the perfect platform through Zabeel Racing International Corporation, especially in the UAE, where global competition has grown spectacularly in the past few years, due to the vision and passion of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
“The team’s expectations are very high as Dubai’s racing season kicks off today,” said Satish Seemar, the world renowned trainer at Zabeel Racing International, who heads a strong operation featuring the most successful jockey in the region, the six-time UAE champion Ted Durcan, and the famous Millennium Stables, which came under the Zabeel Racing International’s banner in March last year. “I know that United Holdings is a great supporter of racehorses and it’s great to have them as sponsors.”
Positioned as a premium investment company with offices in the prestigious Emirates Towers, United Holdings will initially focus its resources on opportunities predominantly in the real estate sector. With a clear vision and a strategic investment plan based on shareholder value and healthy long term returns, the company aims to provide the highest levels of quality and value in every sector it operates in.
The AED19.8 billion United Holdings has plans diversify its portfolio by investing in a wide range of assets across economic sectors, which will include: hospitality, financial services, industry and manufacturing and private equity.
Click here to download PDF version.
Click here to view video on Youtube.